It might sound obvious, that you shouldn’t bike while drunk, but 30% of the 16-19 year old Danes have been so drunk on their bike that they had difficulty steering. We created a film that shows just how close a fun night is to a not so fun night. Recorded on a mobile phone and told in the language of the target group. We hope it will remind teenagers to stay off the bike when drunk and help their friends do the same.
RESULTS
92% liked or really liked the film.
94% found the film relevant or very relevant.
85% felt motivated to stop others from cycling drunk.
42% of 16-19-year-olds who saw the film talked to others about the issue.
The number of young people saying they cycle drunk fell from 31% to 25%.
