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In Denmark we have slowed down on the Danish roads and saved 497 people from dying in speed-related accidents from 2011 to 2021. That’s a lot of people. Actually it is the exact number of people living in the small town of Skave in Jutland. So to celebrate all those lives and the life that keeps living we let the 497 people of Skave tell us why they really like to be alive.
RESULTS
93% of the target group found the film relevant.
82% said they felt more motivated to drive safely in urban traffic.
More than 50% of those who saw the film talked to others about it.
The number of drivers exceeding 90 km/h on rural roads fell by 25%.
A positive approach to speeding worked and secured a significant drop in the number of speeding drivers.
