Winter is coming and so is the covid-19 and flu season. Luckily the pandemic is under control and the national health authorities are recommending vaccinations for everyone over the age of 50. We helped them create a campaign targeted to exactly this age group with a campaign that goes back in time and down memory lane. Test yourself to see if you’re old enough in the creative assets below.
RESULTS
87% of Danes got at least one shot during the campaign period.
Awareness of the message “take the vaccine for the sake of the community” was 94%.
Trust in public authority communication increased significantly during the campaign.
The campaign was among the most viewed ever with over 50 million exposures.
Even though vaccine skepticism was widespread globally, Denmark managed to vaccinate 87% of the population.
