Too many young Danes drive under the influence of alcohol. So a new law has been introduced, lowering the legal blood alcohol limit from 0.5 to 0.2 for the first three years after getting your driver’s license. It’s a complex and slightly boring piece of information, so we teamed up with celebrity policeman Vlado Lentz, known and loved from several TV shows. We let Vlado deliver the dry facts… but shrunk him down and placed him on the shoulders of the target audience — just to make sure they noticed and remembered the message.
