The world's biggest attraction
We could have shown waterslides and bowling lanes. But When Denmark’s biggest indoor waterpark Lalandia opens a brand new giant dome right next to the beautiful west coast sea, known to Danes simply as “Vesterhavet”, what else to do than introduce the very same ocean as Lalandia’s newest attraction for the whole family?
The campaign consists of TV and cinema ads and a wide range of short-format films for online and social formats produced in a more creator-style format. Not the easiest production setup, but highly effective across channels.
