Buying a new bed is important. But let’s be honest – it’s also quite boring. Technical terms, endless options and a lot of research. So instead of telling people how to choose the right bed, we tapped into that exact feeling. We created a campaign for JYSK Norway that lives in the consideration phase, where people are already in the market but need guidance and reassurance. By turning all the complicated and sleep-inducing information into engaging and entertaining content, we positioned Jysk as the place that has done all the hard work for you.The campaign was developed for digital platforms first, with tailored content across formats and channels. Because when the journey starts online, that’s where you need to show up – in a way people actually want to watch (without falling asleep).
