How do you fight the big market leading American brands, when you are a local soft drink? It’s a challenge, but we went big - and small - at the same time. In Harboe Sodavands first ever commercial we exploited our Danish origin by talking English on a ship caught in distress at sea. Far away from the everyday life of our target group. No identification. No usage inspiration. But something different and something funny in a truly Danish humor. And an idea that Harboe owns exclusively because it’s based on the brand name. Enjoy.
