Together with Orkla Danmark, we’ve developed a new brand platform and creative platform that honors the rich heritage of Den Gamle Fabrik, dating all the way back to 1834. We’ve made room for the traditions and values that have shaped the brand – and then stirred in a generous spoonful of sweetness, charm, and quirkiness.
Say hello to Albærte, the new (and slightly unexpected) CEO of Den Gamle Fabrik, who stars in the launch video below. Through a range of films, we take consumers inside the factory and into the flavorful world of marmalade-making, one fruity moment at a time.
RESULTS
Brand tracking throughout 2024: Awareness remained at 98-99%.
Unaided awareness: increased from 54% to 66%.
Penetration: from 30% to 35%.
Top of mind: from 42% to 49%.
Even without running a direct sales campaign for Den Gamle Fabrik, we still lifted unaided awareness by +12 percentage points.
