Bring back quality in advertising
Dansk Reklame Film set out to remind Danish advertisers why great advertising matters, and together we created a new campaign universe built to bring joy, creativity and emotion back into the industry. At a time when marketing is dominated by clicks, conversions and short-term tactics, the campaign celebrates what advertising used to be — something that moves people, entertains them and builds long-lasting brands.
We developed a cinematic campaign film and digital formats that lean into the power of the big screen: immersive storytelling, great sound and an experience you can actually feel. The message is simple: brands don’t grow through performance metrics alone — they grow through emotion, craft and memorable stories. This was accompanied by a series of debate posts and a giant seminar with 550 CMOs getting yelled at and entertained by Mark Ritson himself.
The campaign is now live and marks the beginning of a new platform for Dansk Reklame Film, inviting advertisers and agencies to rediscover the joy of advertising and the value of brand building.
