Even though OOONO is one of Denmark’s fastest-growing tech companies, hardly anyone knows their name. We were tasked with changing that — and to do so, we partnered with one of Denmark’s most famous (and infamous) entrepreneurs: Jesper Buch, who also happens to be an investor in OOONO. But one Jesper Buch wasn’t enough, so we gave him a twin and let them fight over whether OOONO was a good investment — while explaining the products in detail along the way. The concept was launched in partnership with the tabloid medium B.T., featuring a “fake article” that revealed Mr. Buch had a secret twin partner throughout his life. He then publicly denied the claim on social media, drawing nationwide attention to the campaign video.
RESULTS
1,100,000 organic views of the Jesper Buch twin film.
The film has been watched for more than 3,000 hours.
One native ad on B.T. became the most read “article” on January 29.
More than 60,000 clicks on the native ad.
Even without heavy ad spending, the film still reached over 1.1 million organic views.
