Choose a career in Metal
Banedanmark is responsible for some of Denmark’s largest infrastructure projects — from electrifying the national railway network to replacing and maintaining rail tracks across the country, ensuring more than 196,000,000 passengers can travel smoothly every year. It’s an enormous task, and they urgently need more engineers to join them.
As it turns out, there’s a surprising correlation between engineers and fans of heavy metal. So, to show that Banedanmark is anything but boring, we created an employer branding campaign together with Denmark’s most popular heavy metal band, BAEST.
We produced a full music video for their newly released track “Stormbringer” — which conveniently sounds like “togskinner” (“train tracks”) in Danish.
The campaign rolls out across digital platforms, social media — and, of course, your favorite music streaming service.
